The Launch of Hypnose Volume-a-Porter
Tonight I was invited to celebrate the launch of Lancome’s new Hypnose Volume-a-Porter at Hugh’s Champagne Bar, House of Fraser Glasgow.
Set on the first floor of House of Fraser Glasgow, Hugh’s Champagne Bar is a seductive, enchanting little bar away from the hustle and bustle of shoppers – that hidden away – I didn’t even know it was there until tonight! It was intimate yet airy, providing the perfect platform for tonight’s event.
Welcomed with a glass of prosecco [and a strawberry of course] I sat down to hear expert MUA Marc Sinclair and his italian counterpart Mike Fortunato talk us through [Effortless Chic]; a 5 minute smokey eye with the new Volume-a-Porter.
[Rise and Smize]
It was at this point my ears really picked up. Us corporate cats are busy woman [so] doing a 1 hour application of makeup in the morning is just unrealistic.
‘This product focuses on ladies who don’t have time for makeup’
[Marc Sinclair MUA]
Water proof, crease proof and time proof [staying put for 24 hours apparently] this product gives you more time to focus on the things you need to – a must for busy working women with hectic lifestyles. Being a girl who’s pernickity about her lashes – I can’t WAIT to try it out.
Marc & Mike [what a combo] took us through a demo of how to create a subtle smokey eye that would be perfect for day time. Using a variety of other products from the Hypnose range, Marc stuck to his promise and created a smokey eye in around 7-10 mins.
Using the Ombre Hypnose Stilo, a long wearing eyeshadow cream stick, blending grey with gold to cover the full of the eyelid. Being a cream stick, you avoid the falling of the pigment onto the lower face that is usually found with shadow [not an attractive look to walk into the office with].
He topped the coverage of the lid with a slick flick of Hypnose Liner Plume to accentuate the eye. Placing it at the root of the lash, Marc simply dotted the pen along the eyeshape which delivered the ink slowly and evenly.
What really brought the eye to life was the mascara itself.
With a flexible, elastic wand and a conditioning treatment through [cells of a rose], the Volume-a-Porter promises to promote lash growth and definition whilst wearing it.
Often, offices are either blasting air-con or are stuffy and humid. In either situation, not great for your skin. You know that feeling at the end of the day when you can’t wait to get your makeup off? The Volume-a-Porter claims to help this by being breathable and light.
‘Clean, buildable volume’ was a phrase used fluently tonight and is on par with the mascara’s description on the Lancome website. There’s a promise of no clumps which is ideal for that natural, day-time look that is perfect for the office.
Dressed in gun-metal packaging with a voluptuous shape, the product reflects the brand’s identity, which to me speaks volumes [excuse the pun] of elegance and beauty with understated, underlying empowerment.
[Eyes can speak as loudly as the voice] Lancome
‘For a woman who understands the power of her gaze’
For those of us in the corporate world who use influencing skills [which I assume, are most, if not all] eye contact is imperative.
If makeup is a way of accentuating our features, then let’s draw attention to some of our most powerful assets.
As I said, I’ve not had a chance to try Volume-a-Porter yet – I’m excited to see if the product lives up to its promises – expect an honest report back soon.
[Where to Shop?]
[or] online at Lancome.
[What did I wear?]
Tonight, I was dressed more casuallly than usually. Sporting a combination of stripes, snakeskin and a rather distinctive Orb.
[From Where I Stand]
Shoes | 2014 River Island
Duster Coat | Primark
Shirt | Diesel
Bag | Vivienne Westwood
Overall, a really worthwhile event with a great presentation from Lancome. Meeting new faces and seeing old, it’s great to connect with my fellow Glasgow bloggers; Glasgow Beauty Blogger, An Impatient Scot, Miss Linny O, Letters from Marion & A Life of Frills – check them out.
Check back for a review of Volume-a-Porter soon.
Effortless Chic | Maximum Impact